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Pitch Perfect!

Why You Need This Course

I will teach you everything you need to know from choosing the right retailer to launching successfully and keeping the listing.

Are you nervous about making the first move in case you get it wrong?  Let me help build your confidence through these 6 easy steps.

  • 1
    HOw to find the right buyer and retailer for your products
    Together, we will map out your product positioning and choose the right route to market for your products.  Then make sure you are approaching the right buyer in the right product category - it is not always as obvious as you think.
  • 2
    The secrets of how to get that meeting
    I have years of experience of sending emails and getting good responses from buyers - I can share my top tips on tailoring that first email title and copy so that the buyer reads it and wants to meet you.
  • 3
    How to overcome pre meeting jitters by perfect preparation 
    Fail to prepare, prepare to fail.  I have all the templates you need to cost your products, build your forecasts and plan your negotiation.  The course will teach you how to plan for the meeting so that you are confident and able to handle anything the buyer throws at you.  There are even pre meeting  techniques for staying calm in spite of everything.
  • 4
    Delivering pitch perfect - never be afraid to face a buyer again
    Understand your buyer better with my unique 3x3 buyer matrix which lets you totally understand their motivations and enable you to create the perfect presentation tailored to their specific needs.
  • 5
    Every buyer attends a negotiating training course - why should you be any different?  We dedicate a whole module to training you.  Learn the principles of negotiation - how to plan your opening offers, what you can give away for free, what the buyer wants and how to deal with the psychological tactics that they might try.
  • 6
    The excitement when you get the first listing is palpable - you jump up and down, punch the air and feel elated…..and then what??  This course will teach you how to launch the product effortlessly, smoothly and creating successful sales from day 1 that ensure your product stays listed

Here's All The Value You Get In  Pitch Perfect!

6 Amazing Modules

Within each module are a series of video lessons teaching everything you need to know to prepare and deliver the perfect pitch to a UK retailer. Plus everything to keep the listing once you get it!


Planning Templates

Save time by adapting my templates that I use to help my clients understand their business and prepare for listings including: gap analysis builder, client profiling, margin calculator, costing sheets. negotiation planners and many more.


Exclusive Facebook Group

You will get access to the Pitch Perfect Facebook group where you can share experiences and knowledge.


Office Hours weekly conference call

Weekly group call with myself to ask questions and solve any problems you are having with your specific buyer

The Modules

Module 1 Building Your Story

Decide who you want to sell to and how to build your personalised route to market plan.

Understand your why - why are your products a good fit for your target retailer? 

Build your 30 second elevator pitch.

Module 2

How to get the first Meeting

Everything you need to know about getting the leads you need

Build the profile of your buyer using my unique 3x3 matrix

The perfect email that gets buyer’s attention.

Module 3 got the meeting now what?

How to research your market, your retailer and your buyer.

How to create your costing model and how retailer margins work and what they might expect from you.

Building the perfect presentation tailored for every buyer.

Module 4 Negotiation Skills

How to plan an effective meeting.

What you need to know about successful negotiations.


GSCOPs - what are your rights - what buyers can and cannot ask you for!

Confidence building techniques to cope when it all gets a bit fraught!

Module 5 Planning For Success

How to prepare for the launch including retailer admin, sorting logistics and day 1 launch.

Why you need to maximise coverage for launch and then marketing plans beyond.

How to optimise and manage your cash flow.

Module 6 Post Launch

Everything you need to know about promotional strategy and how to grow your sales not you have the listing.

Building joint business plans - creating the content.

How to overcome inevitable challenges of running a successful retailer account.

About   Karen Green

You may be wondering why I have launched this course and what qualifies me to deliver it?

I am so totally and unbelievably passionate UK retailing that it is almost an obsession. 

I was born into retail - my father ran a department store in Newbury and from the age of 5 I was involved in the store, first doing fashion shows and then as a Saturday girl.  I went on to study retail marketing at university, was a buyer at both Tesco and Boots and commercial director for several food businesses.  Most recently I have been mentoring and supporting a number of food businesses to launch into new routes to market including UK retailers, food service and others.

But I never stop learning and am dedicated to expanding my own knowledge - this year I have been on online training programmes, Tony Robbins business mastery, speaker training and others.  As a result, I keep my ideas and knowledge, current and up to date.  

I also have a wealth of results – read about my successful clients on the Testimonials page.  Not every client wants global domination but each client wants to deliver their vision for their brand and I help them achieve that.

You too can have success in the UK market place with Pitch Perfect!


6 Modules And You'll have the perfect pitch prepared

6 training modules supported with coaching in our Facebook group. Lifetime access.

All the templates you need to enable you to create the perfect pitch and get that listing you've dreamt about!

Email access so you can privately put your questions to me 


What  People Are Saying...


I loved the 30s or 3min Pitch

"The content was really useful and very practical. I specially liked the templates. That saves time! "

Kieu-My PHAM THAI  (Food Startup)

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Presenting to a buyer and preparing the product for the shelf was really useful

"Picked up lots of useful advice from Karen and the Guest speakers were really useful"

Helen Yates, Luke Evans Bakery

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Great to finally learn how to approach retailers and how to pitch to them!

“It changed our entire mindset and the way we think about approaching retailers, and then how we would actually pitch our products to them. It has also alerted us to all of the pitfalls and mistakes we might have made while trying to get a listing, potentially saving us a lot of money and endless headaches”

Zoltan Kopacsi (Best Of Hungary)

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The very real world advice about the food industry and the ad hoc hand holding!

“The course filled in a whole lot of gaps for me, the tips, the inside view!”

Jules (Joy Fuel)

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I loved the Materials and forms shared!

“The tools and materials shared were of great help. Really felt more confident about meeting buyers than I did before the course.”

Dee Mapasure, K's Wors

Is Pitch Perfect! Right For You?

Who is this for

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    You want to launch your products into grocery retail
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    You want to create a level playing field so you know as much as your buyer
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    You want to generate profitable sales from new grocery listings
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    You want to feel confident and able to deliver that next, necessary stage of growth for your business

Who is this not for

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    You're still manufacturing in home kitchen - most retailers want Salsa or BRC approval
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    You are looking for a magic solution - nothing replaces hard graft & constant chasing
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     You're looking for a group programme - check out our two Day intensive workshop
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    You don’t want to take your business to the next level with the benefit of access to 87141 grocery stores in the UK alone
Get  Pitch Perfect!  

Our brand new course is already proven with our student testimonials. However, if you're still unsure about joining we offer a full 30-day money back guarantee. Try the program risk free and if you're not happy with it, ask for a refund within 30 days, and we'll take care of that for you!



And that's not all…...

you also get these fabulous bonuses if you sign up today!


Get a free copy of my best selling Amazon book "Recipe For Success"!



Get the Ultimate Guide to Category Management. Once you have a listing, you don’t want to lose it!  This is the ultimate guide to how to manage and grow the product category so that your buyer loves you and your products! The best category growth levers and much more to build your in store sales



Maximise your trade show! Everything you need to get the most of out your substantial  investment in a trade show.  Before show planning, what to take with you, how to have the best show and what to do afterwards.

Start  Today

Pay in full £499 PLUS VAT

  • 6 value packed MODULES
  • 22 Templates, Proformas and Checklists
  • Exclusive mail access
  • Lifetime ACCESS


Here are answers to some frequently asked questions

How will the programme be delivered?

The course is totally online so that you can access it whenever it suits you.  Each video is easy to watch and there are the presentation handouts and checklists to get you Pitch Perfect!  The Facebook group and weekly coaching calls will help support you with any queries you may have.

What happens next?

When you sign up for Pitch Perfect! you’ll receive a confirmation email with details of how to access the content. This will include a username and password to access the course and all the materials.

How long do I have access to the course?

You have lifelong membership to Pitch Perfect! so you can go back and refresh your knowledge and use the templates again and again as you will continue to find them useful.

How can I get a refund?

We offer a 30 day money back guarantee if you decide the course is not for you.  We do deduct £50 admin fee that covers all our costs.

What if I’m not quite ready to meet the buyer, can I still join the programme?

Of course!   You are welcome to join the programme at anytime.  The key to Pitch Perfect is preparation – I worked with one client who took three years to get a listing in Tesco so the sooner you start planning and working on your route to market strategy the better!

Didn't find the answer you're looking for?

Please email your questions to karen@foodmentor.co.uk and I'll get right back to you.

Don't be Left Behind: Get Pitch Perfect! Today!

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