Follow This Proven System to:

Get Your Food Brand Selling in a Store Chain of Your Choice

Inside you will learn how to work trends, find retailers, contact key people, navigate the sales process, get the best deal and grow your sales.

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Enrolment Closes: October 4th, 2021

Next Course Kicks off: October 6th, 2021

  • Do you know the right retailers that are the perfect fit for your business?
  •  Do you know which buyer to approach?
  •  Do you understand how retail buyers’ minds work?
  •  Do you know the best way to negotiate?
  •  Do you know how to run that first meeting?
  •  Do you know how to launch successfully so you keep that hard-won listing?

If you answer NO to any of these, then do not worry - I've got you covered!

Success Stories

Karolina Ba

Theenk Tea

Karolina started her business at beginning of 2020 and attended the November 2020 Pitch Perfect cohort.  She honed her pitch and finally got a meeting with Selfridges - her dream retailer!  She has learnt how to craft her presentation and proposal during the course.  And ta dah!  She gained a listing in Selfridges which launched in March 25th 2021 - so a pretty good turnaround!

Dee Mapasure

K’s wors - the UKs leading brand of Boerewors

Dee attended our first cohort of Pitch Perfect back in April 2019. Prior to that she had pitched at Bread and Jam in 2018 where she met Ocado and Costco. Both loved the samples that she brought along. However it was not all plain sailing! She attended the course the following year and having that listings take time and perseverance is key, Dee kept going, applying for awards, upping her marketing and keeping both the buyers informed of her progress. Finally in December 2019, she launched into Ocado!! And continued to plug away at Costco - in January 2021, we tried a new approach with some NPD and bingo! The buyer responded with a request for a meeting. Then things moved quickly as he wanted it asap and we finally launched into 29 warehouses in April 2021

Reasons for her success: great product, value adding to the sausage category, perseverance

Why This Course Will Save You Time and Money

 

These are the choices you currently have

You can do it yourself → You will need training 

You can train a staff member → They will need training

You can appoint a sales person →  A candidate with the skill of selling and managing key accounts costs  £40-100k

You can Appoint an agency → They will charge around £1500-4k per month but it might take 6-12 months to get the job done = total of £50k

I will teach you everything you need to know from choosing the right retailer to launching successfully and keeping the listing.

Are you nervous about making the first move in case you get it wrong?  Let me help build your confidence through these 6 easy steps.

  • HOW TO FIND THE RIGHT BUYER AND RETAILER FOR YOUR PRODUCTS
    Together, we will map out your product positioning and choose the right route to market for your products.  Then make sure you are approaching the right buyer in the right product category - it is not always as obvious as you think. 
  • THE SECRETS OF HOW TO GET THAT MEETING
    I have years of experience of sending emails and getting good responses from buyers - I can share my top tips on tailoring that first email title and copy so that the buyer reads it and wants to meet you. 
  • HOW TO OVERCOME PRE MEETING JITTERS WITH PERFECT PREPARATION
    Fail to prepare, prepare to fail.  I have all the templates you need to cost your products, build your forecasts and plan your negotiation.  The course will teach you how to plan for the meeting so that you are confident and able to handle anything the buyer throws at you.  There are even pre-meeting techniques for staying calm in spite of everything. 
  • DELIVERING PITCH PERFECT - NEVER BE AFRAID TO FACE A BUYER AGAIN
    Understand your buyer better with my unique 3x3 buyer matrix which lets you totally understand their motivations and enable you to create the perfect presentation tailored to their specific needs.
  • BECOME A NEGOTIATING PRO
    Every buyer attends a negotiation training course - why should you be any different?  We dedicate a whole module to train you.  Learn the principles of negotiation - how to plan your opening offers, what you can give away for free, what the buyer wants and how to deal with the psychological tactics that they might try.
  • HOW TO LAUNCH AND GROW THAT BUSINESS AND KEEP THE HARD-WON LISTING!
    The excitement when you get the first listing is palpable - you jump up and down, punch the air and feel elated…..and then what? This course will teach you how to launch the product effortlessly, smoothly and to create successful sales from day 1 that ensure your product stays listed.

HERE'S ALL THE VALUE YOU GET INSIDE

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About Karen Green

You may be wondering why I have launched this course and what qualifies me to deliver it?

I am so totally and unbelievably passionate about UK retailing that it is almost an obsession. 

I was born into retail - my father ran a department store in Newbury and from the age of 5, I was involved in the store, first doing fashion shows and then as a Saturday girl.

I went on to study retail marketing at university, was a buyer at both Tesco and Boots, and commercial director for several food businesses.  

Most recently, I have been mentoring and supporting a number of food businesses to launch into new routes to market including UK retailers, food service and others.

But I never stop learning and am dedicated to expanding my own knowledge - this year I have been on online training programmes, Tony Robbins business mastery, speaker training and others.  As a result, I keep my ideas and knowledge, current and up to date.  

I also have a wealth of results – read about my successful clients below.  Not every client wants global domination but each client wants to deliver their vision for their brand and I help them achieve that.

You too can have success in the UK market place with Pitch Perfect!

- Karen 

OUR GRADUATES HAVE BEEN ABLE TO LAND THESE ACCOUNTS

The value of landing a smaller retailer (ex: Selfridges) - £10,000 depending on retail price and number of products

The value of landing a larger account (ex: Costco) - full year around £500k

Victoria Dioh

Vic's Kitchen

"I first met Karen whilst she was mentoring  Ks Wors and by watching her  involvement and her passion concerning the food world I knew instantly that one day i'd want to work with her. Over the last few months,  Karen has made me think outside the box with my business. She holds me accountable and her attention to detail is reassuring. I believe that what she doesn't know about the food industry isn't worth knowing and can't work to continue working with her and to see how Vic's Kitchen evolves."

Lucy Talbot

The Cookie Dough Company

"I’ve been working with Karen for just over a year now and in that time my business has grown exponentially. Karen helped me assess the strengths and weaknesses of my business and then come up with a plan to capitalise on the strengths in order to achieve my goals. With Karen’s knowledge and guidance, within a year we have built a SALSA-approved factory, scaled up production, maximised profits and tripled our turnover. Through her own experience Karen has been invaluable in moving my business forward, by helping me realise my vision and the necessary steps to achieve it.”

Vanessa McNiven

Saintly Foods

"Karen’s real strength had been in helping to cut through the noise and offering sound, tested strategies and relevant contacts to get things done far more quickly than I would ever have managed on my own.  She keeps me on track, acts as a sounding board, and offers practical support; however it’s her wealth of industry experience and ease of interaction that has made our collaboration so fruitful and enjoyable. I can’t recommend her Food Mentor services and programmes highly enough!"

IS PITCH PERFECT! RIGHT FOR YOU?

WHO IS THIS FOR

  • You want to launch your products into grocery retail
  • You want to create a level playing field so you know as much as your buyer
  • You want to generate profitable sales from new grocery listings
  • You want to feel confident and able to deliver that next, necessary stage of growth for your business

WHO IS THIS NOT FOR

  • You're still manufacturing in home kitchen - most retailers want Salsa or BRC approval
  • You are looking for a magic solution - nothing replaces hard graft & constant chasing
  • You're looking for a group programme - check out our two Day intensive workshop
  • You don’t want to take your business to the next level with the benefit of access to 87141 grocery stores in the UK alone

30 Day Money Back Guarantee

Our brand new course is already proven with our student testimonials. However, if you're still unsure about joining we offer a full 30-day money back guarantee. Try the program risk free and if you're not happy with it, ask for a refund within 30 days, and we'll take care of that for you!

Karen

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Frequently Asked Questions