What is a brand?
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer”
About Karen Green
Come and learn from me, Karen Green, the Food Mentor!
I have been helping my food and drink clients for over 8 years to gain and grow retailer listings. We have had some amazing successes winning Tesco, Costco, Ocado and many more.
I have had a lot of success of working with foodpreneurs like yourself to grow their businesses profitably and the one thing I have learnt is that preparation and planning are key!
Let's start YOUR food brand journey together!
Why You Need This Course
I will teach you everything you need to know to create a successful food brand through these 7 easy steps:
1. Find a big category with big customer potential
2. Create a point of difference
3. Build a stand out brand
4. Make it taste amazing
5. Do the numbers
6. Recruit a strong team
7. Design an investible business
"Before any of these I'd say your product needs to be different, better or ideally both and it needs to taste AMAZING. Great branding - name plus look and feel - that stands out on shelf and a clear view on what the brand stands for that can be communicated.
A strong commercial proposition that makes sense in the category and gives the buyer a reason to list and the shopper a reason to pay more.
Then....1. Team - one person can't achieve everything, 2. Big customers (I would go for grocery and/or airline), 3. Investment"
"Strong Brand identity in your category, solving a need and above all great taste. If you do not have a great tasting product forget it as there will be no repeat purchase and growth".
"Fishing in a big pond helps with a product that’s solves a customer need and great value for money".
© 2021 Food Mentor