How to Launch a Successful Food Business

From Idea to Reality in Just 7 Easy Steps

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What is a brand? 

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer”       

Seth Godin

Let's start YOUR food brand journey together

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About Karen Green

Come and learn from me, Karen Green, the Food Mentor! 

I have been helping my food and drink clients for over 8 years to gain and grow retailer listings. We have had some amazing successes winning Tesco, Costco, Ocado and many more.

I have had a lot of success of working with foodpreneurs like yourself to grow their businesses profitably and the one thing I have learnt is that preparation and planning are key!

Let's start YOUR food brand  journey together!

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Why You Need This Course

I will teach you everything you need to know to create a successful food brand through these 7 easy steps:

1. Find a big category with big customer potential

2. Create a point of difference

3. Build a stand out brand

4. Make it taste amazing

5. Do the numbers

6. Recruit a strong team

7. Design an investible business

Let's start YOUR food brand journey together

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"Before any of these I'd say your product needs to be different, better or ideally both and it needs to taste AMAZING. Great branding - name plus look and feel that stands out on shelf and a clear view on what the brand stands for that can be communicated.

A strong commercial proposition that makes sense in the category and gives the buyer a reason to list and the shopper a reason to pay more.

Then....1. Team - one person can't achieve everything, 2. Big customers (I would go for grocery and/or airline), 3. Investment"

Julie Waddell

"Strong Brand identity in your category, solving a need and above all great taste. If you do not have a great tasting product forget it as there will be no repeat purchase and growth".

Nicci Clark

"Fishing in a big pond helps with a product that’s solves a customer need and  great value for money".

Nick Colman
Snaffling Pig

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