Watch: 7 Mistakes to Avoid With Buyers and Category Managers

Engaging, communicating, and building relationships with buyers is crucial to scaling up. They’re the gatekeepers to retail sales, and you simply must take a targeted, tailored, and strategic approach to win those all-important listings.

Being Retailer Ready means being prepared for the process and anticipating the requirements. Watch the recording for seven mistakes to avoid in the areas of:

  • Being clear on your strategy and approach
  • Communicating your product and business
  • Getting the right resources in place
  • Making sure your timing is right
  • Seeing the process through